Serial Number: 75240417

Reg Number: 2237390

Word Mark: AMSTEL A AMSTEL AMSTEL BEER LAGER LAGER BEER AMSTEL BROUWERIJ B.V. AMSTERDAM HOLLAND

Translation: The English translation of "BROUWERIJ" is "brewery".

Goods and Services: IC 032. US 045 046 048. G & S: beer. FIRST USE: 19940800. FIRST USE IN COMMERCE: 19980400

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.05.01 - Horses
03.17.01 - Wings, birds'
05.07.02 - Bundles, grain; Haystacks; Stalks (grain)
20.03.10 - Bottle labels; Labels for bottles
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.09.07 - Advertising, banners; Banners
26.03.04 - Ovals with two breaks or divided in the middle
26.03.07 - Ovals with a decorative border, including scalloped, ruffled and zig-zag edges
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 02/12/1997

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Amstel Brouwerij B.V. PRIVATE LIMITED COMPANY NETHERLANDS 2e Weteringplantsoen 21 1017 ZD AMSTERDAM NETHERLANDS

Attorney of Record: Keith E. Danish

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "LAGER BEER, BEER LAGER" AND "BROUWERIJ B.V. AMSTERDAM HOLLAND" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) GOLD, RED, BLUE, WHITE AND BLACK is/are claimed as a feature of the mark. The mark consists of AN OVAL DEVICE WITH A NARROW BLACK OUTER BORDER, THAN A NARROW WHITE BORDER, THAN A WIDER GOLD " BELT LIKE" BORDER WITH THE WORDS 'AMSTEL BROUWERIJ B.V. AMSTERDAM HOLLAND LAGER BEER' APPEARING THEREON IN LIGHTER GOLD LETTERS, THAN A NARROW WHITE BORDER. INSIDE OF THE LATTER BORDER THE INNER OVAL IS HORIZONTALLY BISECTED, WITH THE UPPER PARK DISPLAYING THE WORD ' AMSTEL' IN SOLD BLACK LETTERS WITH WHITE AND GOLD OUTLINES TO GIVE THE IMPRESSION OF 3-DIMENSIONS ON A WHITE BACKGROUND WITH A THIN BLACK-STRIPE BORDER, AND THE LOWER PART DISPLAYING THE WORDS 'BEER' AND ' LAGER' IN WHITE LETTERS WITH THE WORD BEER APPEARING 3-DIMENSIONAL, SUPERIMPOSED ON A DESIGN OF BEER HOPS, ON A RED BACKGROUND. THE RED PORTION OF THE INNER OVAL HAS A PATTERN OF HORIZONTAL BLACK LINES ON THE SEGMENTS TO THE LEFT AND RIGHT OF THE CENTRAL PORTION WHERE THE WORDS 'BEER' AND 'LAGER' APPEAR. AT THE TIP OF THE OVAL DEVICE, SUPERIMPOSED ON THE GOLD BELT LIKE BORDER, IS A GOLD TRIANGULAR DEVICE WITH CURVED SIDES, DISPLAYING THE WORD AMSTEL IN TWO PLACES, A SMALL RED AND WHITE CREST DISPLAYING THE BLACK LETTER A AND A HOPS DEVICE, TOW FACING HORSES ON EITHER SIDE OF THE CREST , A FLOWING GOLD RIBBON DESIGN, AND A BLUE BACKGROUND WITH BLACK HORIZONTAL LINES INSIDE OF THE TRIANGULAR DEVICE. A GOLD LEAF DESIGN APPEARS TO THE LEFT AND RIGHT SIDE OF THE TRIANGULAR DEVICE.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0719756;0982967

SiteNo: 155294