Serial Number: 85891297

Word Mark: AFFDEX

Goods and Services: IC 035. US 100 101 102. G & S: Advertising and business management consultancy; Advertising and marketing; Advertising and marketing consultancy; Advertising consultation; Advice in the field of business management and marketing; Advice on the analysis of consumer buying habits and needs provided with the help of sensory, quality and quantity-related data; Analysis of advertising response; Analysis of market research data and statistics; Audience rating determination for radio and television broadcasts; Brand imagery consulting services; Business advice and analysis of markets; Business consultancy; Business consultation; Business consultation and management regarding marketing activities and launching of new products; Business marketing consulting services; Business marketing services; Business research; Collection of market research information; Conducting business and market research surveys; Conducting marketing studies; Consultancy and advisory services in the field of business strategy; Consumer marketing research and consulting related thereto; Consumer research; Development of marketing strategies and concepts; Market analysis; Market analysis and research services; Market assessment services; Market opinion polling studies; Market reports and studies; Market research; Market research and business analyses; Market research and market intelligence services; Market research consultation; Market research services; Market research studies; Marketing analysis services; Marketing consulting; Marketing research services; Marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; Marketing services, namely, consumer marketing research; Personality testing for business purposes; Providing consumer information in the field of demonstrative data from physiological expressions and signals; Providing information in the field of marketing; Providing statistical information; Provision of market research information; Provision of marketing reports; Psychological testing for the selection of personnel. Public opinion polling; Public opinion surveys; Statistical analysis and reporting services for business purposes; Statistical evaluations of marketing data. FIRST USE: 20110125. FIRST USE IN COMMERCE: 20110125

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 03/31/2013

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) Affectiva, Inc. CORPORATION MASSACHUSETTS Suite 329 11 Waverly Oaks Road Waltham MASSACHUSETTS 02452

Attorney of Record: Gwenn Roos

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 9341