Serial Number: 85204744

Word Mark: ABSOLUT COUNTRY OF SWEDEN ELYX ALWAYS PRODUCED & BOTTLED IN AHUS SWEDEN THE SILKY TEXTURE AND ELEGANT TASTE OF THIS OUTSTANDING VODKA IS THE RESULT OF SWEDISH CRAFTSMANSHIP HAND SELECTED GRAINS AND IDEAL AMOUNTS OF COPPER FOR CATALYZATION IN DISTILLATION. ABSOLUT ELYX IS MADE IN LIMITED QUANTITIES IN OUR AUTHENTIC COPPER DISTILLERY DATING FROM 1929. COPPER CATALYZATION PERFECTED IMPORTED SWEDISH VODKA

Translation: The English translation of "ABSOLUT" in the mark is "ABSOLUTE". The wording "ELYX" has no meaning in a foreign language.

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages, namely, vodka and other distilled spirits

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.37 - Busts of men in profile; Heads of men in profile; Men - heads, portraiture, or busts in profile; Portraiture of men in profile
19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides
24.05.01 - Circular or elliptical seals; Seals, circular or elliptical
26.01.26 - Coils; Spirals; Swirls
26.11.01 - Rectangles as carriers or rectangles as single or multiple line borders

Filing Date: 12/23/2010

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) THE ABSOLUT COMPANY AKTIEBOLAG CORPORATION SWEDEN 117 97 STOCKHOLM SWEDEN

Attorney of Record: Richard Y. Kim

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE THE CONFIGURATION OF THE BOTTLE AND CAP, "ALWAYS PRODUCED & BOTTLED IN AHUS SWEDEN", OR "IMPORTED SWEDISH VODKA" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) copper, gray, white and black is/are claimed as a feature of the mark. The mark consists of a three-dimensional configuration of a clear bottle for use as packaging for the goods and two-dimensional wording and designs thereon. The mark includes the color copper applied to the cap. The bottle is imprinted with a gray and copper swirl design. The gray label on the front of the bottle contains the black wording "ABSOLUT COUNTRY OF SWEDEN ELYX", a black seal design featuring a black design of a man around which is the black wording "COUNTRY OF SWEDEN ABSOLUT", and the black wording "ALWAYS PRODUCED & BOTTLED IN AHUS SWEDEN". Below this is the copper wording "THE SILKY TEXTURE AND ELEGANT TASTE OF THIS OUTSTANDING VODKA IS THE RESULT OF SWEDISH CRAFTSMANSHIP HAND SELECTED GRAINS AND IDEAL AMOUNTS OF COPPER FOR CATALYZATION IN DISTILLATION. ABSOLUT ELYX IS MADE IN LIMITED QUANTITIES IN OUR AUTHENTIC COPPER DISTILLERY DATING FROM 1929". The white wording "COPPER CATALYZATION PERFECTED" appears on a copper and white band. The black wording "IMPORTED", a short black vertical black line, and the black wording "SWEDISH VODKA" appears toward the bottom of the bottle. The dotted lines are intended to indicate placement of the mark on the bottle and are not part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 1893279;2002725;3309725;AND OTHERS

SiteNo: 20075