Serial Number: 85769814

Word Mark: AB THIS IS THE FAMOUS BUDWEISER BEER. WE KNOW OF NO BRAND PRODUCED BY ANY OTHER BREWER WHICH COSTS SO MUCH TO BREW AND AGE. OUR EXCLUSIVE BEECHWOOD AGING PRODUCES A TASTE, A SMOOTHNESS, AND A DRINKABILITY YOU WILL FIND IN NO OTHER BEER AT ANY PRICE.BUDWEISER AUSTRALIA EUROPE THE R KING OF BEERS AB

Goods and Services: IC 032. US 045 046 048. G & S: Beer

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.15.01 - Eagles
03.15.19 - Birds or bats in flight or with outspread wings
05.07.02 - Bundles, grain; Haystacks; Stalks (grain)
06.01.01 - Cliffs; Quarries; Rocks; Walls of rock
09.03.15 - Bow ties; Neckties; Ties, neckties or bow ties
20.03.10 - Bottle labels; Labels for bottles
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.01.03 - Shields or crests with letters, punctuation or inscriptions contained therein or superimposed thereon
26.15.02 - Plain single or multiple line polygons; Polygons (plain, single line)

Filing Date: 11/02/2012

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) ANHEUSER-BUSCH, LLC LIMITED LIABILITY COMPANY MISSOURI ONE BUSCH PLACE ST. LOUIS MISSOURI 63118

Attorney of Record: JEREMY M. ROE

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BEER", "BEERS", "AUSTRALIA & EUROPE" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a beverage package for the goods, namely, the three dimensional shape of a beverage package that is generally cylindrical in shape but where the sides of the package are indented approaching the center of the package. The drawing consists of a profile view of the packaging for the goods. The features of the drawing shown in dotted lines are not claimed as part of the mark. Additionally appearing on the side of the beverage container are the following images: A stylized banner with a stylized depiction of an eagle perched on a rock appearing on each side of the banner. The letters "A" and "B" appear on each rock. The center portion of the banner contains two horizontal lines with the following wording appearing between the lines: "THIS IS THE FAMOUS BUDWEISER BEER. WE KNOW OF NO BRAND PRODUCED BY ANY OTHER BREWER WHICH COSTS SO MUCH TO BREW AND AGE. OUR EXCLUSIVE BEECHWOOD AGING PRODUCES A TASTE, A SMOOTHNESS, AND A DRINKABILITY YOU WILL FIND IN NO OTHER BEER AT ANY PRICE". Below the banner is the outline of a bow tie with the stylized word "BUDWEISER" appearing across it and with a stylized depiction of the top of a wheat shaft emanating out from the letter "B" in "BUDWEISER". The banner and bow tie are superimposed over a partial seal design that has a series of decorative borders. The words "AUSTRALIA" and "EUROPE" appear in an arch within a circular border of the seal and a stylized crown appears at the center of the seal. The partial outline of a diamond appears to the left of the bow tie and banner containing a stylized vine design, the word "THE", and the letter "R". The stylized wording "KING OF BEERS" appears centered below the bow tie.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0064125;1261873;1485363;AND OTHERS

SiteNo: 18880