Serial Number: 85494317

Word Mark: A LA ZING

Goods and Services: IC 035. US 100 101 102. G & S: Customer loyalty services and customer club services, for commercial, promotional and advertising purposes; Administration of an incentive award program enabling participants to obtain discounts and complimentary awards on goods and services through membership; Mail order catalog services featuring food, cookware, cutlery, bakeware, kitchen gadgets, kitchen electrical appliances, kitchen utensils, glassware, flatware, cookbooks, dinnerware, housewares, barware, kitchen accessories, cooking thermometers, culinary equipment, and tableware; on-line retail store services provided via mobile devices and other computer and electronic communications networks featuring food, cookware, cutlery, bakeware, kitchen gadgets, kitchen electrical appliances, kitchen utensils, glassware, flatware, cookbooks, dinnerware, housewares, barware, kitchen accessories, cooking thermometers, culinary equipment, and tableware; On-line retail store services featuring food, cookware, cutlery, bakeware, kitchen gadgets, kitchen electrical appliances, kitchen utensils, glassware, flatware, cookbooks, dinnerware, housewares, barware, kitchen accessories, cooking thermometers, culinary equipment, and tableware; Providing incentive award programs for customers by offering discounts on goods for the purpose of promoting and awarding loyalty; Retail store services featuring food, cookware, cutlery, bakeware, kitchen gadgets, kitchen electrical appliances, kitchen utensils, glassware, flatware, cookbooks, dinnerware, housewares, barware, kitchen accessories, cooking thermometers, culinary equipment, and tableware; Telephone shop-at-home services featuring food, cookware, cutlery, bakeware, kitchen gadgets, kitchen electrical appliances, kitchen utensils, glassware, flatware, cookbooks, dinnerware, housewares, barware, kitchen accessories, cooking thermometers, culinary equipment, and tableware

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 12/13/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Omaha Steaks International, Inc. CORPORATION NEBRASKA 11030 "O" Street Omaha NEBRASKA 68137

Attorney of Record: Denise C. Mazour

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the stylized wording "à la Zing" wherein the wording "à la" appears above the word "Zing". The wording "à la" bears an accent mark known as the French accent grave.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2599010;2669995

SiteNo: 10105