Serial Number: 85776494

Word Mark: A 100

Goods and Services: IC 035. US 100 101 102. G & S: Collection and compilation of information into computer databases in the field of automotive ranking, featuring information relating to various entities in the automotive ecosystem obtained as a result of tracking and analyzing websites, news feeds, social media postings, financial reports, and intellectual property activities; providing an online computer database for collecting and reporting information in the field of automotive ranking, featuring information relating to various entities within the automotive ecosystem, where information relating to various entities was gathered as a result of tracking and analyzing websites, news feeds, social media postings, financial reports, and intellectual property activities; providing an online searchable database featuring automotive ranking data, featuring information relating to various entities gathered as a result of tracking and analyzing websites, news feeds, social media postings, financial reports, and intellectual property activities; providing an on-line computer database featuring technology enabling users to view information about automobile rankings for profitable automobile dealerships

IC 041. US 100 101 107. G & S: Computer services, namely, providing on-line newsletters in the field of automotive ranking, automobile marketing, and topics of interest to automotive customers

IC 042. US 100 101. G & S: Providing a web site featuring technology enabling users to view a searchable database of information related to automotive ranking

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 11/11/2012

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Auto 100 Media, Inc. DBA THE AUTO 100 CORPORATION DELAWARE 3150 Porter Drive Palo Alto CALIFORNIA 94304

Attorney of Record: Brian R. Coleman

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "100" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) yellow, blue, red, rust, gold and white is/are claimed as a feature of the mark. The mark consists of the following: "A" in capital lettering with one side of the "A" in gold and the other side of the "A" in yellow, with "100" in white across the center bar of the "A" with a red and rust background on one side of the "A" and a blue background on the other side of the "A".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 6459