Serial Number: 85568391

Word Mark: 5 THE COLOR WAY 5 CUPS A DAY FOR BETTER HEALTH

Goods and Services: IC 035. US 100 101 102. G & S: providing information and communications programs to help retail and wholesale marketers of fruits and vegetables, and growers and producers of fruit and vegetable based food products, in their efforts to encourage and promote healthy food purchasing and consumption behaviors

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.09.14 - Baskets of fruit; Containers of fruit; Cornucopia (horn of plenty)
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 03/13/2012

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Food and Wellness Group, LLC LIMITED LIABILITY COMPANY MAINE 7 Custom House Street Portland MAINE 04101

Attorney of Record: Peter S. Sloane

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "5 CUPS A DAY FOR BETTER HEALTH" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) blue, purple, red, orange, yellow, green, white and brown is/are claimed as a feature of the mark. The mark consists of the number "5" and the wording "THE Color WAY 5 CUPS A DAY FOR BETTER HEALTH". The number "5" is displayed in large stylized form on the left side of the mark. The bottom of the stylized number "5" forms a cornucopia of fruits and vegetables. The wording "THE Color WAY" appears within a rectangle with rounded edges. The wording "5 CUPS A DAY FOR BETTER HEALTH" appears within the bottom of the rectangle. The number "5" is shown in orange. The fruits and vegetables within the cornucopia are shown in blue, purple, red, orange, green and white. The background of the cornucopia is shown in brown. The left side of the rectangle has thin lining and is shown in blue. As the rectangle moves up and to the right, the blue turns to purple, red, orange, yellow and green. The right side of the rectangle is shown in thin green lining. The bottom of the rectangle is shown in thick green lining. The wording "THE Color WAY" is shown in blue except for the "C" which is shown in red, the first "o" which is shown in orange, the "l" which is shown in yellow, the second "o" which is shown in green, and the "r" which is shown in purple. The wording "5 CUPS A DAY FOR BETTER HEALTH" is shown in white.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 14357