Serial Number: 85033308

Reg Number: 3983965

Word Mark: 4 ORANGE PREMIUM VODKA WITH NATURAL ORANGE FLAVOR

Goods and Services: IC 033. US 047 049. G & S: Vodka. FIRST USE: 20090910. FIRST USE IN COMMERCE: 20090910

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.01.08 - Apple tree; Fruit tree; Orange tree; Trees or bushes bearing fruit
05.09.03 - Oranges, tangerines and the like; grapefruit
19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides
26.01.21 - Circles that are totally or partially shaded.
26.11.10 - Rectangles divided once into two sections
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 05/07/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Imperial Brands, Inc. CORPORATION DELAWARE Suite 204 11505 Fairchild Gardens Avenue Palm Beach Gardens FLORIDA 33410

Attorney of Record: Ronald M. Daignault

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ORANGE PREMIUM VODKA WITH NATURAL ORANGE FLAVOR" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) orange, black, white, green and gray is/are claimed as a feature of the mark. The mark consists of a rectangle bordered in orange, divided in two, with the left side colored orange and the right side white. Against the orange background appears a white "4". Against the white background appear four oranges, two to a row, with the fruit colored orange and each fruit featuring a single green leaf orientated to the right. Underneath the rectangle appears the stylized word "ORANGE" in orange, and underneath that word appears the stylized wording "PREMIUM VODKA" and "WITH NATURAL ORANGE FLAVOR", on two lines, in black. Beneath that wording is a circle bordered in gray, containing a picture of an orange tree on an orange background. The leaves of the tree are colored green, the oranges orange, the trunk and branches appear in gray and the ground appears in white. Directly under the circle are four more oranges in a diamond orientation. The oranges are colored orange, and each features a single green leaf, two pointing toward the right and two pointing toward the left. The broken lines in the drawing indicate the placement of the mark on the container for the goods. The shape of the bottle is not claimed as a feature of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3776071

SiteNo: 1350