Serial Number: 85675611

Word Mark: 100% FRESH BEEF NO FILLERS NO PRESERVATIVES OUR MENU IS TRANS FAT FREE WE COOK ALL OUR MEAT JUICY AND WELL-DONE BURGERS HAMBURGER CHEESEBURGER BACON BURGER BACON CHEESEBURGER BURGERS LITTLE HAMBURGER LITTLE CHEESEBURGER LITTLE BACON BURGER LITTLE BACON CHEESEBURGER DOGS KOSHER STYLE HOT DOG CHEESE DOG BACON DOG BACON CHEESE DOG SANDWICHES VEGGIE SANDWICH CHEESE VEGGIE SANDWICH GRILLED CHEESE REGULAR LARGE FREE REFILLS BOTTLED WATER FRIES FIVE GUYS STYLE & CAJUN STYLE LG FRIES REG FRIES FRESH CUT POTATOES COOKED IN 100% PEANUT OIL NO CHOLESTEROL OR PRESERVATIVES ALL TOPPINGS FREE MAYO LETTUCE PICKLES TOMATOES GRILLED ONIONS GRILLED MUSHROOMS KETCHUP MUSTARD RELISH ONIONS JALAPENO PEPPERS GREEN PEPPERS A·1 SAUCE BAR-B-Q SAUCE HOT SAUCE (EVERYTHING OR ALL THE WAY RECEIVES ONLY THE TOPPINGS IN BLACK)

Goods and Services: IC 029. US 046. G & S: Fried potatoes; processed peanuts; hot dogs; hamburgers. FIRST USE: 20020000. FIRST USE IN COMMERCE: 20020000

IC 030. US 046. G & S: Sandwiches; hotdog sandwiches; cheeseburger sandwiches; hamburger sandwiches. FIRST USE: 20020000. FIRST USE IN COMMERCE: 20020000

IC 032. US 045 046 048. G & S: Non-alcoholic beverages, namely, carbonated beverages; non-alcoholic beverages, namely, bottled water. FIRST USE: 20020000. FIRST USE IN COMMERCE: 20020000

IC 043. US 100 101. G & S: Restaurant services. FIRST USE: 20020000. FIRST USE IN COMMERCE: 20020000

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 25.03.01 - Checker board pattern; Checkerboard patterns
26.11.14 - Rectangles (three or more rectangles); Three or more rectangles
26.11.16 - Rectangles touching or intersecting
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 07/12/2012

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) Five Guys Holdings, Inc. CORPORATION DELAWARE Suite 205, 10440 Furnace Road Lorton VIRGINIA 22079

Attorney of Record: David L. May

Description of Mark: The color(s) red, white, and black is/are claimed as a feature of the mark. The mark consists of the wording: 100% FRESH BEEF NO FILLERS NO PRESERVATIVES OUR MENU IS TRANS FAT FREE WE COOK ALL OUR MEAT JUICY AND WELL-DONE BURGERS HAMBURGER CHEESEBURGER BACON BURGER BACON CHEESEBURGER BURGERS LITTLE HAMBURGER LITTLE CHEESEBURGER LITTLE BACON BURGER LITTLE BACON CHEESEBURGER DOGS KOSHER STYLE HOT DOG CHEESE DOG BACON DOG BACON CHEESE DOG SANDWICHES VEGGIE SANDWICH CHEESE VEGGIE SANDWICH GRILLED CHEESE REGULAR LARGE FREE REFILLS BOTTLED WATER FRIES FIVE GUYS STYLE & CAJUN STYLE LG FRIES REG FRIES FRESH CUT POTATOES COOKED IN 100% PEANUT OIL NO CHOLESTEROL OR PRESERVATIVES ALL TOPPINGS FREE MAYO LETTUCE PICKLES TOMATOES GRILLED ONIONS GRILLED MUSHROOMS KETCHUP MUSTARD RELISH ONIONS JALAPENO PEPPERS GREEN PEPPERS A·1 SAUCE BAR-B-Q SAUCE HOT SAUCE (EVERYTHING OR ALL THE WAY RECEIVES ONLY THE TOPPINGS IN BLACK) within a large rectangle outlined around all edges with a thin black border within a thicker red border, with a red and white checkered design under the red and black border at the top and a red and white checkered design above the black and red border below, using solid black lines to indicate section divisions, and using distinctive red lettering for some words and black lettering for other words, and including the images of two cups with the words "LG FRIES" and "REG FRIES".

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 7379