Serial Number: 77415342

Word Mark: 1 FIRST INVESTMENT SERVICES

Goods and Services: (ABANDONED) IC 036. US 100 101 102. G & S: Financial advisory services; financial consulting services; financial planning services; financial portfolio management services; financial planning for college and education; investment advisory services; investment analysis services; investment consulting services; investment management services; investment portfolio management services; brokerage services in the fields of financial securities, stocks, bonds, money market funds and mutual funds; investment services in the fields of financial securities, stocks, bonds, money market funds and mutual funds; investment management of and distribution of annuities; investment management of and distribution of variable annuities; evaluating asset allocation, risk tolerance, financial alternative plans and investment time frames; investing the funds of others; mutual fund investment services; establishing mutual fund and model financial portfolios for others; providing information, analysis and advice in the fields of financial investments, investment strategies, financial planning and financial aspects of retirement; individual retirement account services; financial planning for retirement; financial planning in the nature of creating personalized strategies to achieve financial independence; retirement income planning services; estate planning services in the fields of annuities, life insurance, long term care insurance, individual retirement accounts and 401K rollovers; and insurance brokerage services. FIRST USE: 20060800. FIRST USE IN COMMERCE: 20060800

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.11.14 - Rectangles (three or more rectangles); Three or more rectangles
26.11.21 - Rectangles that are completely or partially shaded
27.03.05 - Objects forming letters or numerals

Filing Date: 03/06/2008

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) First Bank Financial Centre CHARTERED BANK WISCONSIN 155 W. Wisconsin Avenue Oconomowoc WISCONSIN 53066

Attorney of Record: Joseph W. Byrne

Description of Mark: Color is not claimed as a feature of the mark.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

SiteNo: 6903