Serial Number: 77866865

Reg Number: 4043695

Translation: The non-Latin characters in the mark transliterate to A Li Xue Yuan and this means "Ali Institute" in English.

Goods and Services: IC 009. US 021 023 026 036 038. G & S: Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking, life-saving and teaching apparatus and instruments, namely, telephones, punch clocks, time recording devices, namely, time clocks, scales and balances, scaled rulers, electronic pocket translators, neon signs, electronic notice boards, transparency projection apparatus, kilometer recorders for vehicles, telescopes, mechanisms for counter-operated apparatus, namely, point-of-sale terminals, fire extinguishers, acoustic alarms, namely, smoke and fire alarms, eyeglasses, batteries, exposed files, namely, exposed camera film; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, namely, electric wires; electric switches; electroplating apparatus, namely, electroplating machines, electric welding apparatus, namely, torches, electrified fences, namely, electric fences; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers and recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; notebook computers; laptop computers; portable computers; handheld computers; personal digital assistants; portable media players; mobile telephones; smart phones; digital cameras; computer workstations comprised of computers and computer monitors; servers, namely, computer servers; computer and telecommunications networking computer hardware; computer network adaptors, switches, routers and hubs; wireless and wired modems and wireless communication cards; laptop holders in the nature of protective sleeves and carrying cases, computer bags; fire extinguishing apparatus; computer hardware. computer software and downloadable software for use in connection with the provision of an interactive website for third parties to post information, create electronic product catalogs, respond to requests and place and fulfill orders for products, services and business opportunities via local and global computer networks, for use in document management, for searching, browsing and receiving transmissions of text, electronic documents, graphics and audiovisual information on local remote area, global computer networks, on intranets or directories of information available on computer networks, for use in software development and web authoring, for use in exchanging information via global computer networks and online from a computer database and the internet, for business use for financial management, financial planning, business management, customer relationship management (CRM), inventory management, sales force management, planning and management of personal and business finances, and marketing information management, data mining, high-speed massive e-commerce data processing, and data customization, all in the field of e-commerce; compact discs featuring music, computer programs and computer software for business for financial management, financial planning, business management, customer relationship management (CRM), inventory management, sales force management, planning and management of personal and business finances, and marketing information management, all in the field of e-commerce; digital music downloadable from the Internet; telecommunications apparatus devices, namely, network telephone, electronic facsimile, portable device for sending and receiving electronic mails, and instant messaging communication tool in the nature of portable telecommunication instant messaging devices; mouse pads; mobile phone handsets. mobile phone accessories devices, namely, battery chargers, cases, covers, ear phones and devices for hands-free use of mobile phones; spectacles and sunglasses

IC 016. US 002 005 022 023 029 037 038 050. G & S: Newspapers; magazines featuring business and e-commerce; printed periodicals in the field of business and e-commerce; journals concerning business and e-commerce; paper and cardboard, and goods made from these materials, namely, computer paper, cardboard boxes and office stationery, and bookbinding materials; printed matter, namely, photographs; stationery; adhesives for stationery or household purposes; artists' materials, namely, paint brushes; typewriters; printed instructional and teaching material, except apparatus, namely, books and workbooks in the field of business and e-commerce; plastic bags for packaging; printers' type; printing blocks; books, namely, books and workbooks in the field of business and e-commerce; posters; printed cards, namely, business cards; circulars in the field of business and e-commerce; catalogs in the field of business and e-commerce; calendars; price tags; paper price labels; carry bags of paper, cardboard and plastic

IC 035. US 100 101 102. G & S: Advertising; business management; business administration; providing office functions; database management; market research and business consulting services; business consultancy services relating to facilitating the transaction of business via local and global computer networks by locating and providing referrals for the delivery of a wide variety of business and consumer products and services; dissemination of business information of goods and services of others via local and global computer networks; business consultancy services in the field of global computer web sites where third parties can offer and source goods and services, place, determine the status of and fulfill trade leads and orders, enter into contracts and transact business; providing computerized online ordering services featuring a wide variety of consumer, business and industrial products; advertising of goods and services of others via local and global computer networks; international import and export agency services; rental of advertising space on communication media; online trading services relating to electronic auctioneering and providing online business evaluation relating thereto; online retail store services featuring a wide variety of consumer goods of others; providing an online business directory of third party web sites to facilitate business transactions; business consultancy services in the field of operating an electronic marketplace for the buyers and sellers of goods and/or services on a global computer network; business assistance for others in the field of facilitating business transaction via local and global computer networks; corporate business management consultancy services; marketing and promotion services; publication of publicity materials. real estate marketing services, namely, marketing of vacant premises; dissemination of advertising materials, updating of advertising materials, compilation of advertisements for use as web pages on the Internet; rental of advertising space; computer data processing; providing information concerning commercial sales; providing business information services, namely, providing career information; promotional information services, namely, promoting the goods of others by providing information regarding discounts, coupons, rebates, vouchers and special offers for the goods of others; telephone answering service; auctioneering provided on the Internet; personnel management; provision of commercial sales, business information, advertising and commercial information through a global computer network and via the Internet; presentation of goods on communication media for retail purposes; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from a general merchandise Internet web site specializing in the marketing of the sale of goods and services of others. retail and wholesale store services featuring telephones, mobile phone handsets, mobile phone accessories, electronic and telecommunications goods, computer hardware and computer software, batteries, battery chargers, apparatus and instruments for recording, receiving, transmitting and/or reproducing data, information, pictures, images and/or sound, precious metals, jewelry, precious stones, printed matter, stationery and magnetic and non magnetically encoded cards, furniture, picture frames, household and kitchen utensils, glassware, porcelain and earthenware, textiles, clothing, footwear, headgear, laces and embroidery, buttons, ribbons, pins and needles, artificial flowers, carpets, rugs, games and electronic toys, chemicals used in industry, science, photography and agriculture, paints, varnishes and lacquers, personal hygiene products, soaps, perfumery, cosmetics, hair and body lotions, essential oils, cleaning and bleaching preparations, lubricants, fuels, candles, pharmaceutical, veterinary and sanitary preparations, ironmongery and small items of metal hardware, machines and machine tools, cutlery, razors and hand tools, computers, calculating machines, electrical, photographic, cinematographic and optical apparatus and instruments, spectacles and sun glasses, surgical and medical apparatus and instruments, apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes, vehicles, firearms, fireworks, silverware, horological and chronometric instruments, musical instruments, magazine, cards, paper and cardboard products, picture, typewriters and office requisites, packaging materials, rubber and plastics for manufacture use, packing and insulating materials, leather and imitations of leather and goods made from these materials, handbags, purses, wallets, leather holders, bags, luggage, umbrellas, mirrors, ropes, string, nets, tents, yarns and threads for textile use, coat hangers, place mats, dressmaker's articles, bed and table covers. playthings and sporting articles, foodstuffs and beverages, meat, fish, poultry, preserved, dried and cooked fruits and vegetables, jams and fruits sauces, eggs, milk and milk products, edible oils and fats, coffee, tea, cocoa, sugar, rice, flour, bread and cakes, condiments, fresh fruit and vegetables, beer, mineral water, fruit juices and other non-alcoholic drinks, alcoholic beverages, floral products, tobacco, smokers' articles and matches; direct mail advertising; buying and selling agency services, namely, purchasing a wide variety of consumer, business and industrial products and services for others; selection and procurement of goods, namely, purchasing of a wide variety of consumer, business and industrial products and services for individuals and businesses for individuals and businesses; catalog and online ordering services featuring a wide variety of consumer goods of others; secretarial services; providing statistical information; organization of exhibitions for commercial or advertising purposes; business services, namely, the compilation and rental of marketing mailing lists; business investigation; business administration consultation services in the field of processing of sales made on the Internet; business networking referral services and personnel placement; import-export agencies; subscriptions to newspapers; document reproduction; transcription services, namely, conference call, message and stenographic transcription; rental of office equipment; customer relationship management; business management services relating to electronic commerce; tax information services; and art gallery services

IC 038. US 100 101 104. G & S: Telecommunications access services; provision of telecommunication access to computer database and to the Internet; electronic communication services; interactive telecommunications services and telecommunications services, namely, the electronic transmission of data and documents; providing telecommunications connections to the Internet or data bases; provision of telecommunication access to the world-wide web; communication by computer terminals; communication by fiber optic networks; electronic transmission of messages and images by computer; facsimile transmission; message sending; paging services; rental of modems; transmission of data by electronic means; rental of telecommunication equipment; electronic message sending, receiving and forwarding services; transmission and delivery of data by electronic means; electronic transmission and delivery of mail messages, still picture and/or moving picture information such as characters, messages, music and images, telegrams, information and data by electronic, telephone, telegraph, cable, computer and satellite means; transmission, broadcast and reception of audio, video, still and moving images and data whether in compressed or uncompressed form and whether in real or delayed time; electronic messaging services, telephone, video and web conferencing services and order-transmission services; video conferencing services; providing an electronic bulletin board that enables users to perform a real-time interactive talk between a computer terminal and an electronic bulletin board containing still picture and moving picture information and voice information concerning business and e-commerce; providing electronic bulletin boards and message boards for transmission of messages among users concerning business and e-commerce; provision of on-line discussion forums for transmission of messages among computer users concerning business and e-commerce; television broadcasting services. broadcasting and transmission of radio and television programs; music broadcasting; transmission of music, films, interactive programs, videos, electronic computer games via a global computer network or the internet; electronic transmission of information in the field of on-line shopping and general retail services; video-on-demand transmission services; news agency services for electronic transmission; providing access to computer databases on the global computer network; providing chat room services or transmission of messages among computer users concerning business and e-commerce; providing multiple user access to global computer information networks; communication services, namely, text and numeric wireless digital messaging services; transmission of information and data communications for assisting decision making; transmission of information through video communication systems; web conferencing services; providing electronic bulletin boards for the posting and transmission of messages among and between computer users concerning consumer products, services and business leads and opportunities; providing an online interactive bulletin board for the posting, promotion, sale and resale of items via a global computer network; providing electronic mail and electronic mail forwarding services; audio and video communication via computers and computer networks, and via a global communications network; providing computer access to online interactive bulletin boards and databases

IC 041. US 100 101 107. G & S: Education services, namely, providing seminars and conferences in the field of business and e-commerce, and providing career counseling; providing of training in the field of business and e-commerce; organizing community sporting and cultural events; publication of texts, books and journals; publication of newspapers, magazines and periodicals containing diagrams, images and photographs; education, namely, training courses and instructional classes in the field of telecommunications hardware and software, operation of computers, computer programming, web site design, e-commerce, business management and advertising; providing information about business education, recreation, instruction, tuition and training both interactive and non-interactive; development of curriculum for teachers, namely, educational courses, examinations and qualifications standards; entertainment provided via electronic and digital interactive media, namely, providing on-line computer games; provision of information about business education, entertainment information, information in the field of sports and sporting events, and information in the field of recreation and leisure activities and cultural activities and exhibitions; providing on-line electronic publications in the nature of books, journals, newsletters and articles in the field of business and e-commerce; arranging, organizing, hosting and conducting singing competitions; arranging, organizing, hosting and conducting musical concerts; entertainment ticket agency services; entertainment information and information about education, provided online from a computer database or the Internet; providing non-downloadable prerecorded digital music from the Internet; providing non-downloadable prerecorded digital music from MP3 Internet web sites. entertainment and education services, namely, providing courses of instruction about planning, production and distribution of sound, images, digital music, movies and live or recorded audio, visual or audiovisual material for broadcasting on terrestrial cable, satellite channels, the Internet, wireless or wire-link systems and other means of communications; music entertainment services, namely, live music concerts; rental of sound recordings; entertainment in the nature of on-going television programs in the fields of business and e-commerce of entertainment, educational, documentary and news programs for broadcasting; news reporters services; providing news in the field of sporting or cultural events and current events reporting provided by satellite television, the Internet or radio; production of television and radio programs and film production; provision of recreation activity, sporting and gymnasium facilities; live performances by musical bands; night club services, discotheques, and fashion shows; organizing and conducting exhibitions for cultural or educational purposes; arranging, conducting and provision of conferences, seminars and training workshops in the field of business and e-commerce; art exhibitions; art services, namely, rental of artwork; training services in the field of occupational health and safety, and environmental conservation; provision of cigar classes, wine tasting classes; providing educational research and information about educational research; arranging, organizing, planning and running seminars in the field of business and e-commerce; animal training; direction in producing broadcasting programs, namely, operation of audiovisual machines and equipment for making radio and television programs; instructional services, namely, training in the operation of audiovisual machines and equipment used for the production of broadcasting programs. providing audio and visual studios; providing sports facilities; providing facilities for movies, shows, plays, music or educational training; entertainment booking agencies, namely, booking of seats for shows and sports events; rental of motion pictures; rental and leasing of musical instruments; rental and leasing of television sets; lending libraries; archive library services; subtitling services, namely, preparing subtitles for movies; sign language interpretation services; rental of computer game software; providing online video games, computer games; entertainment services, namely, providing on-line video games, computer games and computer game contests; rental of pre-recorded video tapes; rental and leasing of game machines; rental of arcade game equipment; rental of motion pictures; photography; translation; language interpretation; provision of news in the nature of current event reporting

IC 042. US 100 101. G & S: Scientific and technological services and research and design relating thereto, namely, providing online non-downloadable software and cloud computing featuring software for planning and management of personal and business finances, e-commerce data mining, high-speed massive e-commerce data processing, and data customization, customer relationship management, inventory management, sales force management, and marketing information management; design and development of computer hardware and software; design of computers, notebook computers, laptop computers, portable computers and handheld computers; design for others in the field of personal digital assistants and personal media players; design for others in the field of mobile telephones and smart phones; design for others in the field of digital cameras; computer services, namely, computer system administration for others; computer programming; computer system software services, namely, design and development of on-line computer software systems; providing direct connection services between computer users for exchanging data, namely, providing temporary use of online non-downloadable software for the exchange of data; computer software design; computer system design; design and development of web pages; hosting web pages for others; hosting computer application software of others for use in searching and retrieving information from databases and computer networks; providing technical information at the specific request of end-users by means of telephone or global computer network; computer services relating to customized searching of computer databases and websites, namely, providing customized online web pages featuring user-defined information which includes online links to third party web sites

Mark Drawing Code: (2) DESIGN ONLY

Design Search Code: 28.01.03 - Asian characters; Chinese characters; Japanese characters

Filing Date: 11/06/2009

Current Basis: 44E

Original Filing Basis: 1B;44D

Owner: (REGISTRANT) Alibaba Group Holding Limited CORPORATION CAYMAN ISLANDS Fourth Floor, One Capital Place P.O. Box 847, George Town Grand Cayman CAYMAN ISLANDS

Attorney of Record: Connie L. Ellerbach

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE XUE YUAN APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the words ALI INSTITUTE in Chinese characters.

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 87351