Serial Number: 85346092

Reg Number: 4155945

Word Mark: S.B.C. SMART BUSINESS CHOICE COPY PAPER WHO BUT W.B. MASON

Goods and Services: IC 016. US 002 005 022 023 029 037 038 050. G & S: Copier paper; Copy paper; Copying paper. FIRST USE: 20050301. FIRST USE IN COMMERCE: 20050301

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.31 - Men, stylized, including men depicted in caricature form
02.01.37 - Busts of men in profile; Heads of men in profile; Men - heads, portraiture, or busts in profile; Portraiture of men in profile
02.11.06 - Beards; Hair; Hair extensions; Human hair, locks of hair, wigs, beards, mustaches; Mustaches; Toupees; Wigs
24.09.07 - Advertising, banners; Banners
25.01.01 - Frames, picture
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.03.21 - Ovals that are completely or partially shaded
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
26.17.13 - Letters or words underlined and/or overlined by one or more strokes or lines; Overlined words or letters; Underlined words or letters

Filing Date: 06/14/2011

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) W.B. Mason Co., Inc. CORPORATION MASSACHUSETTS 59 Centre Street Brockton MASSACHUSETTS 02303

Attorney of Record: Thomas E. Behenna

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BUSINESS" AND "COPY PAPER" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) blue, brown, red, skin tone, white and yellow is/are claimed as a feature of the mark. The mark consists of a vertical rectangle in red. Inside the rectangle at the top is the term "SBC" in yellow with a blue border. Beneath this wording is the wording "SMART BUSINESS CHOICE" in yellow with a blue border. Beneath this wording is the bust of a man with the face, neck and ear in skin tone, a moustache in brown, lips in red, eyes with brown pupils inside the white of the eyes, eyebrows in brown, and hair in brown. The bust includes clothing consisting of a white shirt with a white collar and blue vertical strips, a blue tie, and a brown jacket. All of the bust and clothing is in a brown oval picture frame, with a red border. Below the picture is a brown ribbon banner with the wording "W.B. MASON", in red. The oval frame and ribbon banner are outlined together in white. Below the banner is with the wording "COPY PAPER" in yellow. Overlaying the top of the oval frame is the wording "WHO BUT" in red and outlined in white, with blue lines outlined in white above and below this wording.

Type of Mark: TRADEMARK

Register: April 10, 2012

Live/Dead Indicator: LIVE

SiteNo: 2911