Serial Number: 86024050

Word Mark: PAJITA

Translation: The English translation of PAJITA in the mark is little, cute or sweet straw.

Goods and Services: IC 030. US 046. G & S: (Based on Intent to Use) Breakfast cereals; Cereal bars; Cereal based snack food; High-protein cereal bars; Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; Ready-to-eat cereals(Based on 44(d) Priority Application) Breakfast cereals; Cereal bars; Cereal based snack food; High-protein cereal bars; Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; Ready-to-eat cereals

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.17 - Balloons, thought or speech; Clouds, thought or speech; Thought or speech clouds
02.01.31 - Men, stylized, including men depicted in caricature form
11.01.01 - Spoons

Filing Date: 07/30/2013

Current Basis: 1B;44D

Original Filing Basis: 1B;44D

Owner: (APPLICANT) CEREALES Y PASTAS, S.A. DE C.V. CORPORATION MEXICO Col. Ciudad Industrial Celaya Avenida Mexico - Japon No. 400-A Celaya Guanajuato MEXICO 38010

Attorney of Record: H. David Starr

Description of Mark: The color(s) white, red, brown, blue, tan, green, yellow and black is/are claimed as a feature of the mark. The mark consists of a fanciful scarecrow character wearing a hat, striped shirt, bandanna, pants, shoes, gloves, and holding a spoon. The stylized wording "PAJITA" surrounded by a stylized oval appears under the character's left elbow. The color brown appears in the wording "PAJITA," the border of the stylized oval, and as the character's eyebrows, nose, shoes, as shading on the hair, face and arms of the character as well as on the straws protruding out of the character's hat, gloves, and pants. The color green appears on the character's hat and eyes. The color tan appears on the character's face, hair, arms, and shoes. The color red appears on the character's tongue, bandanna and the stripes on the shirt. The color white appears in the character's eyes, teeth, gloves, as stripes on the shirt and as shading on the spoon. The color gray appears in the spoon held in the character's right hand and as shading on the gloves. The color blue appears on the character's pants. The color yellow appears on the stitching near the border of the character's hat. The color black appears in the outline of the character's eyes, shading underneath the brim of his hat, and in his mouth. The color white represents background or transparent areas and is not part of the mark with respect to the shading inside of the spoon and the oval surrounding the term "PAJITA".

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 4233086

SiteNo: 284